Guide: It is reported that the sales of stationery gifts have accounted for 20-25 of the sales of gift companies. Entering the gift industry has suddenly become a new direction for the stationery industry. Such a huge market has attracted more and more stationery manufacturers.

In recent years, with the improvement of people’s living standards, consumers’ demand for stationery products has increased, which has also prompted stationery suppliers to accelerate the replacement cycle of stationery products, resulting in continued strong market demand and fierce competition in the stationery industry. Many stationery manufacturers have to find new breakthroughs and new economic sources. It is reported that the sales of stationery gifts have accounted for 20-25 of the sales of gift companies. Entering the gift industry has suddenly become a new direction for the stationery industry to expand. The huge market has attracted more and more stationery manufacturers.

From the large and small gift fairs in recent years, it is not difficult to find that stationery companies have also broken through the traditional stationery exhibition thinking, and have established a close cooperation model with gift exhibitions. The gift market is more seeking novel and unique features. The stationery design styles that come here really cater to this feature. Popular elements always come suddenly and go fast. Under such a trend, how to highlight the advantages and avoid disadvantages of the stationery industry is particularly important. If stationery products want to "take root" in the gift industry, it is very important to improve product quality and product design. Only by grasping fashion trends and combining industry characteristics can it bring a new economy to the stationery industry. Affected by the concept of green environmental protection, following environmental protection After the birth of stationery, the concept of environmental protection has gradually entered the gift industry. More and more gift companies have put forward the slogan of "green stationery gifts", emphasizing the concept of product health. Healthy stationery gifts are undoubtedly winners in the gift market. Once the general trend of gift demand is formed, choosing healthy stationery gifts and enjoying a new realm of healthy life will deeply affect the mainstream of the follow-up market. In addition, more and more supermarkets and chain stores have stationery products on the ranking list. The organic combination of animation, cartoons and other industries will surely expand the stationery and gift market in a larger dimension.

Opening up new sales channels is the same as opening up new products, which is a way for stationery manufacturers to choose industry breakthroughs. I believe that in the future development of stationery, we can also create new business opportunities with more and more industries.